Sustainable Development












Taylor Woodrow

Texas Instruments


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CAPRESE helped a CEO of a consulting firm work with his management team to restructure the organisation for future growth.

Client Context

By 2003, Itecor had undergone many changes since it had been established 10 years earlier by a small group of management consultants from Ernst & Young in Paris. The core business was now focussed around managing web-based business application projects; its headquarters were now in Switzerland and it had recently seen expansion into North Africa, Latin America and Eastern Europe. The young CEO needed to create an organisational structure that would support sustained growth and development both in terms of business and geographical diversity. He hoped that he could secure support for his proposed changes by organising a workshop for the management team powered by LEGO® SERIOUS PLAY® (LSP).

CAPRESE Approach

The mandate comprised 2 one-day workshops a fortnight apart, with intermediate coaching sessions for the CEO. The workshops were designed to establish a corporate identity for the future organisation and then explore scenarios to test out the proposed organisational structure.


The visioning exercise to establish a new corporate identity was appreciated by all participants and the model that was built of the firm was on display in the board room for the subsequent two years. In the business scenarios, participants were able to demonstrate that the organisational changes that the CEO hoped to introduce brought no real value and rather hampered the smooth operations of the company. In the intervening two weeks, the organisational structure was refined and in the second workshop, the participants were able to agree on the new proposal.


The power of LSP is in allowing all stakeholders to have a voice, not just those with the loudest voices or most authority. It also helps participants to view a particular situation from a variety of new angles.

Key words

LEGO® SERIOUS PLAY®; LSP; strategy; organisational structure; communications; leadership; identity; information technology; consulting